J & B Foods, who market the Rizo range of desserts, has a slogan that says: “Makers of Sweet Dreams”. The company, in Melbourne’s northern suburb of Campbellfield, has created a very nice niche market for the contract and sub- contract dessert market for a dessert crazy Australian population. Director of Sales & Marketing, James Babbs, said the company first entered the market making rice desserts and then branched out into the food service area.

I think one of the underlying factors of why we were impressed with the Hitachi marking machine, was the reduced cost of consumables that these newer-designed markers would give us,” said Geoff Humbert, Managing Director of Mansfield Food Contracting, when asked about the purchase and installation of the Hitachi marking machines.