PACKAGING TRENDS 2017
WHAT IS THE TREND?
Over the last decade or so, we have seen food trends swing between frugality and luxury. Healthy eating will continue to be the key theme in food and drink in 2017. However this year is expected to be a year of balance where consumers will be eating nutritiously but also enjoy opportunities to treat themselves.
WHAT DOES THIS MEAN FOR PACKAGING?
As new sizes become the norm, brands will have to appear in a range of different sized packaging. Consumer’s will be looking for the right size, for them, for that day. We will also see more brands appeal to customers through their health messages.
IN MARKET EXAMPLES
Coca Cola have introduced their 222ml can, or as it's otherwise known, the 90 calorie can. This is to reflect consumer concern on consumption and this will only intensify with the increased focus over the impact of sugar.
McDonalds’ signature burger, the Big Mac, has been launched in a new size, named Mac Jr, to break the sub 500 calorie mark.
The above prediction represents the thoughts of The Level Eleven on what we believe the packaging industry will see in 2017 and onwards.
Not all five forecasts will impact each category, Visy have further Insights into the more category-relevant trends that we expect to see in 2017. If you would like to discuss trends specific to your category or these over arching macro predictions above, feel free to reach out to us at firstname.lastname@example.org