Packaged Food Insights

01 August 2017

Read about the latest market insights and trends that we are seeing impacting the packaged food industry as well as showcasing what we are doing to match these movements.

Online Shopping


What is the Trend?

Online grocery sales are currently booming in Australia, with an annual growth of 15.8% between 2012 and 2017. Australian retailers have adopted numerous innovations such as click and collect services and “dark supermarkets” to appease the consumer demand for “any time purchasing”. Online purchasing has conveniently enabled consumers to shop little and often across multiple channels. E-commerce is unlikely to slow in Australia as we see the likes of Amazon entering the market in 2017. After recently entering the UK grocery market, Amazon are predicted to take a 3% share of that market within the next 3 years.

What does this mean for Packaging?

Brands will have to balance between designing their packaging for in store promotion as well as for protection through the online supply chain. E-commerce brings new packaging considerations such as secure and compact delivery, and being able to appeal in a digital 2D format without the consumer being able to pick up and interact with the product on shelf.

In Market Example

Crumb 'Tea Party Gift Box'

Cake company Crumb has developed an occasion based service that delivers afternoon tea through your letterbox. Perfect for entertaining small groups and ensuring there is no wasted food or packaging these small boxes are a great alternative to large and flimsy traditional cake boxes.

The small portions and packaging means the cakes can be delivered and consumed fresh and there are no missed deliveries due to large package size.


Healthy Food to Go


What is the Trend?

Many consumers are becoming time poor and are looking for more minutes in the day, but don’t want to sacrifice their healthy eating habits. The growth in the convenient food-to-go category is testament to this consumer need. We are seeing the retailers stock a wider range of pre-made sandwiches and wraps along with a range of other snacks also designed to answer health concerns of consumers.

What does this mean for Packaging? 

Food-to-go packaging has a number of key design considerations. Firstly, it needs to facilitate portability of the product, often requiring the product to be eaten from the packaging whilst on the move. After these single-serve products have been consumed, ease of packaging disposal is also key criteria. Consumers increasingly like to see the food within the packaging so that they can be sure the product is fresh.  

In Market Examples

Boost Juice have announced they are opening up their first ever drive through store following a barrage of requests from consumers through social media.





New small format stores called Big Yum at Little Coles have launched in selected locations in Melbourne. The stores will offer a wider range of healthier snacks and on the go meals such as wraps, sandwiches, sushi and salads.

Humanisation of Pets

What is the Trend?

We’ve all seen the rise in dog clothes, as fashionable dogs are being dressed up to match their fashionable owners. Well this industry is booming thanks to the trend of humanisation of pets, in which owners treat their pets as though they are their own children. In the supermarket, this is being reflected in the huge rise of health and treat based pet products as owners’ disposable cash is being splashed on their furry friends.

What does this mean for Packaging? 

Owners are spending more time with their pets and in more diverse situations, e.g. pet cinemas, pet-friendly workplaces. Packaging that satisfies this trend will need to focus on single serve and portability for treats so that owners can continue to strengthen that bond with their pet whenever and wherever they want.

In Market Example

Vitadog have released a range of nutritious supplements in powder form that can be sprinkled over dog food. The powder is meat scented and is packaged in portable pouches and single serve sachets to make them easy to transport for the pet owner.

Image: Trendhunter


HM Linerfree

HM Linerfree carton labeller is the new standard for print and apply labelling. Flexibility of having a generic carton and then print and applying a label to suit the contents, gives a very flexible and dynamic solution to an ever changing space.


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  • Reduces C02 emission and operating costs

  • No backing paper = no waste = 100% use of all paper

  • 60% more paper on rolls = 60% longer operating time

  • Environmentally friendly as no silicone waste is created

  • Print and apply barcode labels on single and adjoining carton sides

  • Many different label lengths on the same roll

  • Fewer and faster change of label rolls

  • Increased efficiencies due to fewer roll changes

  • 50% longer life on print heads

  • Reduces cost for label stock

  • Flexible; can be used for top, bottom, side and wrap-around applications

For more information contact Jason Valente 0407 992 564. Or Visit the Tech Systems Page showcasing this product.