A recent white paper from our information and analytics partner, Euromonitor, highlights three key themes that they expect to see in households in 2030.
A recent white paper from our information and analytics partner, Euromonitor, highlights three key themes that they expect to see in households in 2030:
- A rise in single occupant households
- A faster growth rate in urban areas rather than rural areas
- Digital and smart technologies which provide a connected home
All three of the above will almost certainly have an impact on packaging in the future.
What does this mean for Packaging?
Rise in single occupant households
Portion and pack sizes are key considerations when packaging for single households. Products packaged into conveniently compartmentalised portions for single use are already being used in the market place and we predict this trend will continue to grow. This format also means that freshness is maintained and the shelf life in maximised.
Urban dwelling normally means that the urban lifestyle comes at a sacrifice of the size of your home. Space within the home is at a premium and key retailers, such as Ikea, are constantly developing space saving furniture to satisfy this consumer need. With a limited amount of space, consumers are likely to be selective over their choice of appliances. For example, consumers may have to select a microwave over an oven or a toaster over a grill due to space limitations. Packaging formats that adapt to these smaller appliances will be a key convenience.
With the Internet of Everything making digital connections between ordinary items throughout the home, we expect that packaging will soon be a part of this smart communication. The rise of Active and Intelligent Packaging is making these connections a reality and should offer consumer benefits such as shelf life expiry notifications, automatic shop reordering and even automatic cooking customisation.
If you would like to talk to us about any of the above trends, or any of our innovations such as Active & Intelligent Packaging Solutions or our Water IO smart bottle cap, then please get in touch.
The specific Whitepaper from Euromonitor can be accessed here