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Meat, Seafood, Poultry & Smallgoods - Insights

23 March 2017

Australia has seen a blurring of meal times from the conventional breakfast, lunch and dinner. This has fuelled the consumer’s reliance and desire for the snack category to replace meals or fill a void between meals.

Meat Snacking

What is the Trend?

Australia has seen a blurring of meal times from the conventional breakfast, lunch and dinner. This has fuelled the consumer’s reliance and desire for the snack category to replace meals or fill a void between meals. A recent Ipsos Food CHATs report suggests that two thirds of Australians snack between meals, while Mintel research has found that nearly a third of Australians snack to replace a meal. Meat is trending as a snacking format due to consumer concerns over sugar and the emergence of savoury as a palette trend.

What does this mean for Packaging?

Packaging formats that aid portability and convenience will be key in aiding this trend. Expect to see easy opening and closing features as well as cup formats that are car friendly.

In Market Examples

Source: Fioruccifoods.com

Source: Fioruccifoods.com

Meat and cheese snacks are often paired with one another on elaborate charcuterie trays that are put together for events, but Fiorucci Foods is now aiming to make it easier for consumers to enjoy these two items at once on the go. One of the newest creations from Fiorucci Foods is a line of meat and cheese snacks that feature pieces of thin meats wrapped around sticks of cheese. Varieties in the assortment include Hard Salami & Mozzarella, Pepperoni & Mozzarella, Hard Salami & Pepperjack, as well as Prosciutto & Mozzarella.  They are packed in single-serve, portion-controlled packaging.


Export - Impact of USA exiting the TPP

Meat Export

 

What is it about?

With the USA recently announcing it is going to withdraw itself from the Trans-Pacific Partnership, free trade agreement will no longer exist between the US and Australia. But it is the loss of trade agreements for the US that may have its biggest impact on Australian meat export. Japan is the most important beef export market for both countries and this exit will mean the US will have to continue with its 38.5% tariff imposed by Japan on all fresh and frozen beef. The TPP will reduce the tariffs on the existing Australia-Japan free trade agreement to 19.5% for frozen and 23.5% for fresh beef. It will also open new export opportunities in Peru, Mexico and Canada with whom Australia does not hold any existing FTAs.

What does this mean for Packaging? 

Shipping times to Mexico (35-40 days), Peru (30-35 days) and Canada (55-60 days) are significantly longer than the current major markets of Japan, Korea and China (all 20-25 days). Packaging will need to play a significant role in helping preserve the meat and keeping it in a safe and fit state during transit to these new markets.

In Market Examples

Farmonline.com.au

Farmonline.com.au

Grove juices have successfully started exporting to Japan and Korea thanks to reduced tariffs through new FTAs. Tariffs would be lowered still through the TPP which would help see volume significant increase from its current “few thousand litres”.


Trending Cuisine - Poke

Trending Cuisine

What is the Trend?

Pronounced poh-keh, this Hawaiian dish is heavily influenced by the island's Japanese inhabitants, the second largest ethnic group in Hawaii [1]. Poke is typically raw fish, usually tuna or octopus, dressed and seasoned to order. It can be served on its own, over a bowl of rice or with a range of ingredients such as quinoa, zucchini noodles and tomatoes. This trending cuisine is being driven by Millenials looking for healthy food experiences with the opportunity to personalise the dish to their liking.

What does this mean for Packaging? 

According to the BBC, food can taste better if it served out of bowls. “Bowl food” is a trend that has been around for a few years through acai bowls and now Poke bowls. We can expect this shape of dishware to be translated into disposable packaging for this cuisine. Poke lends itself to be an excellent takeaway offering as the bowls travel well and are easily transported. Even if the bowl goes through a turbulent journey, all that is going to happen is that the flavours will get further mixed together!

In Market Examples

Source: trendhunter.com

Source: trendhunter.com

Mainland Poke are offering consumers customisable sushi bowls as well as set recipes at their Los Angeles based buffet-style restaurant. Consumers are able to mix and match various fresh seafood with freshly coloured produce and a variety of accompanying sauces. With a two scoop serving costing less than $10 USD, this shows that fast food does not have to be unhealthy.



 

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