SHELF READY PACKAGING
Shelf Ready Packaging has been growing steadily around the world following its introduction into the UK and European Markets in 2005. This trend is also growing in Australia, as retailers continue to push into this area. Retailers, including Aldi, Coles and Woolworths, believe that Shelf Ready Packaging provides their business with benefits such as better on shelf availability through better stock rotation and reduced waste.
Well-executed shelf ready packaging can protect your products throughout the supply chain and gives them an extra edge when displayed on shelf. Visy's lithographic shelf ready packaging produces bright, sharp and consistent displays so that your branding is true to your product and will stand out from the crowd.
Visy produces cartons in a multiple range of board grade materials, structural designs and packaging formats that can be tailored to your needs. Printability, weight and strength of our paper is designed to optimise the performance of your product to ensure its survival through complex supply chains.
When considering retail ready packaging for your products, it is beneficial to refer to the established 'five easies' from retailers for shelf ready packaging as follows:
- Easy to identify
- Easy to open
- Easy to shelve
- Easy to shop
- Easy to dispose