INSIGHTS AND INNOVATION
At Visy, we have an Insights & Innovation team. It's their job to analyse market and category trends, as well as consumer and technological insights. Armed with this knowledge, they can give our customers a unique strategic service. This can be used to help facilitate product development programs that are both cost effective and highly successful. After all, we want our clients to keep moving forward - and innovation is what will take them there.
TRENDS & INSIGHTS
CATEGORY AND CONSUMER INSIGHTS
At Visy, conceptual design for new packaging doesn't begin until we have done our homework - and done it thoroughly. The first thing we do is to get a good understanding of our customers' brand objectives. Then, we research and review current packaging in the category, both here and overseas. What's hot in Europe? What's passé in Perth? Our process helps to uncover gaps, trends and opportunities that we can take advantage of when designing for our customer.
Together with our global consumer insights platform, this process helps us create innovative new packaging that's functional and recyclable - and ultimately, desirable to the shopper who sees it on shelf.
When it comes to both new technologies and developments in our industry, Visy is committed to being on the cutting edge. For this reason, we investigate a range of technology platforms across our manufacturing footprint and beyond.
If you would like to discuss how these platforms could support your future plans, please contact our team at firstname.lastname@example.org
OUR MODEL OF CO-CREATION
INNOVATION AND IDEATION
Visy's innovation process is made up of four stages - from initial ideation using market trends and customer insights, to feasibility studies and consumer research. It's designed to fit in seamlessly with our customer's stage-gate models, and lead directly into the new product development lifecycle. In this way, we ensure our processes and teams are working together in harmony with those of our customers.
DESIGN AND PROTOTYPING
Need a brand new design prototyped? Visy has it covered. We offer an integrated design service that sees highly skilled conceptual and structural designers working alongside experienced packaging engineers. The end result? Solutions that are creative, highly functional and cost effective.
We design all kinds of primary and secondary packaging, retail displays and supply chain solutions. And with our state-of-the-art prototyping techniques, our ideas can be brought to life quickly and tested in consumer research - effectively fast-tracking your product development.
Currently, Visy is looking at incorporating an internal consumer research tool into our innovation process. This will allow us to evaluate ideas and concepts quickly and efficiently with a large group of our customers' target audience. It's just another way to make sure that the products we design are hitting the mark, and will deliver the results our customers desire.